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You’ve got the website and the promising client list, but do you have the blog—and even more important, do you need one? My clients are often surprised to hear me say that most of the time, the answer is yes. It doesn’t need to consume your life. But smart marketers know that a blog can be a critical

LOS ANGELES — Jeff Glass used to rely on the Yellow Pages to bring customers to his Rider Shack surf shop here. Now, Facebook has taken over as his primary vehicle for keeping awareness of his shop in front of the public. And there’s a lot more to managing his Facebook business page than what

Now that half of the year has gone by, it’s the time to do a sense-check of your marketing plan (including social media marketing plan). Business owners are often overwhelmed with never-ending but important day-to-day avalanche of things that often times their poor strategic plans don’t get the attention they deserve. Here are the questions

Who are you and/or who are you with? Why are you here? What do you do? What will that do for me? What do you want me to do? Why should I trust you? Who are you again?   Click on the photo to enlarge!   Your prospects are asking to answer those questions with