Take advantage of strategizing your start or your change, it is easier and cheaper.
Who is you customer? No really, who is he or she? Get to know your ideal customer Avatar.
First impression is crucial. You can't fix it. Make sure that your website presents you well.
Keep your business on top of mind. Talk to them. Help them. They will be eager to buy.
Most of your prospects are looking for you Online. Give them the opportunity to find you.